This is where we shine a little light on the businesses, makers, and people we love. From rodeo queens and ranch gals to small-batch creators and hometown favorites, these are the folks doing cool things with a whole lot of heart.

Think of it like a peek under the hat—just some behind-the-scenes love for the ones we’re cheering on.

At Josie's Hats, we believe in the power of the next generation of entrepreneurs. Our Passion Project proudly showcases unique, handmade products crafted by local youth, embodying the spirit of creativity and innovation. Each piece tells a story of dedication and talent, reflecting the bold, authentic spirit that aligns with our mission.

A young girl walking a black cow at an outdoor event, alongside a display about Josie's Passion Project.
Inquire to Purchase from Hailey
A girl in a cowboy hat and denim outfit standing next to a brown horse grazing on grass in an outdoor setting with green trees in the background.
Inquire to Purchase from Brooke

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