Work with Josie

2026 season

brand collaborations

Josie’s Brand Collaborations is a seasonal partnership featuring handmade and small-batch western makers whose craftsmanship and character align with our values.

Selected products/brands travel with Josie’s to approved events throughout the season and are offered alongside our custom hat experience. not all who apply will be selected.

This is not a vendor booth.
This is a partnership.

We collaborate with makers who embody the western code: integrity, craftsmanship, community, and quality.

  • Our collaboration model is commission-based. Maker sets retail pricing (subject to Josie’s approval)

    • Josie’s retains (suggested) 30% of gross retail sales

    • Maker receives (suggested) 70% of gross retail sales

    • Josie’s processes all event transactions

    • Sales summary provided within 7 business days of each event

    • Payout issued within 14 business days

    Retail Pricing Guidelines

    • Pricing must reflect handmade value and craftsmanship

    • No mid-season price adjustments without written approval

    • No discounting without prior approval

  • Inventory

    • Maker provides event-ready inventory

    • All items must be clearly tagged with SKU and retail price

    • Maker coordinates restocks as needed throughout the season

    • Unsold inventory remains property of the Maker

  • Makers must provide display materials appropriate for their product type.

    Examples include:

    • Jewelry stands

    • Leather racks

    • Signage blocks

    • Garment hangers

    • Branded packaging

    All displays must align with Josie’s western aesthetic and event presentation standards.

    Josie’s maintains final styling and placement control to ensure a cohesive experience.

  • To support marketing and presentation, Makers agree to provide:

    • High-resolution logo files

    • Product descriptions

    • Retail pricing sheet

    • Short brand bio (100 words)

    • Extended brand bio (300 words)

    • Social media handles

  • Social media collaboration is highly encouraged.

    If a Maker chooses to promote events, they agree to professionally represent the partnership and tag @JosiesHats where appropriate.

    Josie’s supports Makers by:

    • Photographing products throughout the season

    • Creating styled imagery pairing products with hats

    • Featuring collaborators in event marketing when appropriate

    We believe collaboration should benefit both brands.

  • Category exclusivity may be granted at Josie’s discretion.

    To preserve the curated nature of our events, Josie’s reserves the right to decline competing product types within the same season.

  • We carefully select collaborators who reflect our values.

    All collaborators must:

    • Be handmade or small-batch makers

    • Uphold western values and ethical business conduct

    • Maintain an active public social media presence

    • Represent Josie’s brand respectfully